Google Video or YouTube, or Other Venue? What Video Sharing Site is Best for Your Video Marketing?
YouTube was bought out by the 800 lb. gorilla, Google, and has massively improved. While spam in your inbox may still be a problem, you can immediately report it. Often by the time you report it, the spammer has already had their account removed. This means a more productive interface for video marketers and video viewers.
While you can upload your videos to Google Video using the Google Video Uploader and keep them updated far more easily than just about any other interface, you may find as a marketer that there is a hidden, or not so hidden, advantage to the social networking sites such as YouTube.
The social advantage
What is the social advantage? To use another internet marketing buzz word, it's all about your niche. Yes, the video that got a million hits in one day wasn't family friendly, you note. However, it's not the size of your traffic that matters for marketing, it's the targeting. No matter what your niche, there are people interested in it.
Let's take learning to knit as an example. There are always people interested in learning to knit. In the vast ocean of online videos at Google and YouTube, you can find videos about learning to knit. At Google Video, the visitor will most likely be able to download those videos, give feedback to the video owner, and see what other videos they have uploaded. Now let's see what that visitor can do on a social networking site like YouTube, and what you can do to take advantage of that social networking difference.
When you upload your video to YouTube, you have to open an account. The videos uploaded to your account are called your "channel". If all the videos in your channel are videos on how to knit, then people will find your channel and view your videos. They will leave comments, add your videos to their favorites, maybe even send video replies, and importantly for you as a marketer, they will subscribe to your channel .
What can you do with those channel subscriptions? As a savvy internet marketer, you realize that those channel subscriptions are like an ezine or email newsletter subscription. When you upload a new video to your channel, YouTube sends out an email to your subscribers listing the new videos. In addition to using branding techniques in your videos (see my ezine article on video blogging), you can use your video to market to an audience who already has shown enough interest in your material to subscribe to your channel.
Make it a Marketing Advantage
You can presell your products, add announcements of contests, ask your viewers to answer a poll online, almost any marketing technique you've used successfully in ezine marketing or blogging. That's the social advantage: people who subscribe to your channel are already pre-qualified. They are already interested in what you have to say. So tell them something that gives them what they want, and you've got a receptive audience.
You may want to search for a social video sharing site in your niche. There are some that specialize in sports video only, travel videos, or even religious videos. Your audience will be very targeted in such an environment. And you can upload to multiple sharing sites to get the most exposure for your video.