The Growing Popularity of the Internet Radio
Using an Internet radio, you can deliver your message to a wider audience in a simple and economical manner. The audience for online radio is growing rapidly. Technology has facilitated broadcasting with help of a laptop and devices like iPhones and iPods. By getting a great idea and having a phone, you can host your own radio show anytime you want.
We have statistical data revealing that over 22 million adults in America own an MP3 player or an iPod. 29% of this population downloads podcasts via the Internet, enabling them to enjoy their preferred music at any time they find convenient. It means over six million adults have used this novel feature that enables them to download Internet ‘broadcasts’ and listen to them on devices that they can conveniently move around with.
These days, you can watch TV shows on your cell phone. It is possible now to stay connected in ways which were unimaginable a decade ago. You don’t need to be at a particular place at a specific time to watch your favorite program or listen to the music you love. The programs that could so far only be watched at a particular time from home can now be enjoyed while sitting in a roadside restaurant or backyard.
The radio that we have been using since generations is becoming obsolete, as an increasing number of people are already using the Internet for getting their piece of information at any time they want, and in any manner they like. There is little doubt the radio that we have known until today will not be there fifteen years from now.
The latest technology has modified the rules of programming. Unlike the rules applicable to worldly radios, formats like Blog Talk Radio and social networking sites can now double up as a network of the Internet radio, allowing its associates to host radio shows. A format of this type enables a common individual with an idea or a passion to do programming on their own and craft their own radio show.
Now, people are getting an opportunity for creating a new type of digital platform, allowing them to produce a message and send it over to a far wider audience than they could ever do in the past. Statistical data reveals that consumers in the high income bracket are patrons of the Internet radio. It is estimated that 36% of these patrons, with an age of over eighteen years, are more likely to be living in households having an income of over one thousand US dollars, compared to the normal population in the US.
Now it has become possible for businesses and even individual to deliver their message to a wide range of listeners all over the world. With an increasing number of consumers patronizing the Internet radio, new opportunities will keep appearing for both, the listeners and the creators of radio programs.